| The Social Responsibility Is the Basis of the Survival of a Multinational Company |
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| 2009-07-31 15:41 China Enterprise News |
Recently, the Rio Tinto 'spy' affair makes people all feel confused. Around this business war, the corporate soial responsibility causes people's attention again. Although Rio Tinto firmly denies to attend bribing steel-mill officials and stealing state secrets. But no matter what the fact is, involved in such a scandal will hurt Rio Tinto's brand and share price.
As a multinational company, it should understand that the image of corporate social responsibility related with the survival of the enterprise. Now consumers are more concerning about huaman standards and environmental protection standards of the goods which they buy. Therefore, the corporate social responsibility becomes the basis of the survival of a multinational company. Then we can understand why Rio Tinto is so sensitive to this affair.
There is no doubt that under the new environment, multinational companies becomes the major manufacturers of word production day by day and they combine the world market and economic activities together to push forward the economic development. They are also the biggest beneficiaries. The rapid development of multinational companies also brings the advancement of the social responsibility awareness and specific practices.
The corporate social responsibility and laws are complementary. Most times, govenments will make laws of mandatory enforcement to promote the building of corporate social responsibility.
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